Thursday, January 10, 2008


ECommerce and Online business
Electronic commerce, EC, e-commerce or ecommerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks. The information technology industry might see it as an electronic business application aimed at commercial transactions. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data-collection systems. It typically uses electronic communications technology such as the Internet, extranets, e-mail, E-books, databases, and mobile phones. Online business, or "e-business", may be defined broadly as any business process that is relies on an automated information system.
Today, this is mostly done with Web-based technologies. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. In practice, e-business usually includes e-commerce. E-commerce seeks to add revenue streams using the Worldwide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency. Often, e-commerce involves the application of knowledge management systems. E-business is more than just e-commerce.
It involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.
Search Engine Marketing
Search Engine Marketing is about more than just technology, it's about more than just keywords and advertising. It's about all of these things and much, much more. We know a great search engine marketing campaign doesn't come of the shelf - one size doesn't always fit all! To make a good campaign great, it requires just the right mix of expert campaign strategists, professional software developers, peerless SEO specialists, first rate web technology and responsive SEO account management, tailored to your website and your exact marketing needs.
Search Engine optimisation
SEO is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of clients' sites. Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay-per-click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a web site by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies can increase both the number and quality of visitors, where quality means visitors who complete the action hopefor by the site owner (e.g. purchase, sign up, and learn something).
Affiliate Marketing
Affiliate marketing is a form of online advertising, which works on ‘Pay for Performance’ Advertisers' products are promoted on websites by publishers’ (affiliates) and when visitors click through from the affiliate's site to the advertiser’s site and make a purchase, an agreed commission is paid to the affiliate. Affiliate marketing enables merchants or advertisers to acquire more traffic, customers and affiliates to earn maximum revenue from their audience.
If you advertise your products online, or publish websites, affiliate marketing is an efficient way to generate additional business. It's a cost effective form of advertising for merchants, and a simple way for affiliates to earn revenue from their sites. We operate many affiliate websites in various sectors and drive very quality traffic to various advertisers through text links, banners and other techniques. They then pay a commission to us when a visitor clicks through on a link and takes a specified action, such as filling out a form or making a purchase. For advertisers it's a way of reaching more customers and increasing brand exposure. For affiliates it generates revenue from websites without having to spend time and money selling advertising space or developing complex technology.